Ever since technology has empowered brands to create immersive and interactive experiences for customers, the whole essence of product display or visual merchandising has been continuously evolving. Visual merchandising is not about creating visually appealing product displays stands any longer. With customers seeking memorable experiences and...

Exhibitions are one of best opportunities to promote and sell your brand, products and services. Once you have found the ideal event for your business ensure you maximise this glorious opportunity by avoiding these all too easy mistakes.

The exhibition industry is growing rapidly year by year. Each consecutive year, thousands of exhibitions are organised in other parts of the world. Exhibition promotes business and increase their business visibility. In such a scenario, exhibitors look for the most economical solutions. Modular exhibition stands are one of the most economical and...