Exhibitions are one of best opportunities to promote and sell your brand, products and services. Once you have found the ideal event for your business ensure you maximise this glorious opportunity by avoiding these all too easy mistakes.
As a new or start-up business, working on your first exhibition stand can be both exhilarating and exhausting. Make it easy on yourself by following our top survival tips to ensure that you're still smiling by the end of the show!
Getting your exhibition staffing right can be a real challenge. Their attitude, appearance, knowledge and body language are just as important as having a great booth. However exhibiting is a unique kind of marketing that requires someone a bit more David Niven than David Brent.
