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As a new or start-up business, working on your first exhibition stand can be both exhilarating and exhausting. Make it easy on yourself by following our top survival tips to ensure that you're still smiling by the end of the show!

Getting your exhibition staffing right can be a real challenge. Their attitude, appearance, knowledge and body language are just as important as having a great booth. However exhibiting is a unique kind of marketing that requires someone a bit more David Niven than David Brent.

Thinking about exhibiting but don't know where to start? With more than a decade's hard won experience, we know that it's not rocket science. It just takes plenty of thought, a little information and lots of enthusiasm. So here are our ten steps to exhibition stand success: