Getting your exhibition staffing right can be a real challenge. Their attitude, appearance, knowledge and body language are just as important as having a great booth. However exhibiting is a unique kind of marketing that requires someone a bit more David Niven than David Brent.

Thinking about exhibiting but don't know where to start? With more than a decade's hard won experience, we know that it's not rocket science. It just takes plenty of thought, a little information and lots of enthusiasm. So here are our ten steps to exhibition stand success: